Evida began its path as a family office managing a wide range of assets for wealthy families. Initially, the Swedish financial advisor outsourced the management of equity and fixed income positions to other parties. However, the combination of their interest for factor-based investments and dissatisfaction with wealth management services provided by the largest banks in Sweden, Switzerland and Luxembourg convinced Evida to build their own digital advisory service.
The aspiring financial advisor focused on using the latest technology to fulfill their vision of building an innovative and ethical company that would feel like family for their customers and employees. Having envisioned a tool that would simulate the financial life of their customers from today until they would be 100 years old, Evida reached out to Kidbrooke for help.
“Now, we won’t have to work in Excel anymore. It will save us time as well as reduce the risk for manual errors. With the new OutRank API we can really scale our business.” - says August Schmitz, co-founder and CEO at Evida. Evida estimates that its journey from idea to a fully-functioning advisory business would take seven months, and today we are looking into how they are making it happen.