Founded in 1855, Skandia is one of the indisputable market leaders in financial advisory services within the Nordics. Throughout its long history, the institution has relied on the expertise and experience of its financial advisors, who earned trust and appreciation from thousands of customers over the decades. Today, as the company transitions to a multichannel, digitally empowered business model, a focused area is the delivery of a superior service through all available channels – from traditional face-to-face meetings to digital financial experiences. Therefore, the insurer strives to build communication channels in a digital space that would match the physical experiences in engagement levels and even improve the service quality in a way that has not been achievable before.
The financial guidance and advice services, which constitute the life insurer’s core business, were among the first to go through the transformation. Joakim Pettersson, the digital strategy and innovation lead at Skandia, believes that digitalisation is “the only way to scale financial advisory services”.
Evida began its path as a family office managing a wide range of assets for wealthy families. Initially, the Swedish financial advisor outsourced the management of equity and fixed income positions to other parties. However, the combination of their interest for factor-based investments and dissatisfaction with wealth management services provided by the largest banks in Sweden, Switzerland and Luxembourg convinced Evida to build their own digital advisory service.