Kidbrooke Announces New Customer: HAYAH Insurance
  • January
  • 2023

PRESS RELEASE: Kidbrooke Announces New Customer: HAYAH Insurance

Kidbrooke will be providing HAYAH Insurance with OutRank®, a financial simulation engine for self-service goals-based investment journeys for customers based in the UAE.

Kidbrooke®, a leading provider of financial analytics APIs, confirmed the signing of its newest client, HAYAH Insurance. Kidbrooke will be providing HAYAH Insurance with OutRank®, its financial simulation engine driving the ALM functionality for self-service goals-based investment journeys.

“We are delighted to partner with Kidbrooke® as we strive towards becoming the world’s first AI-powered life insurer. Kidbrooke® provides the cutting-edge technology we need to stand out against the competition and become a true disrupter in our industry, by providing a fully digital insurance experience that is simple and secure.” says Mohamed Seghir, CEO, HAYAH Insurance Company.

HAYAH is the UAE’s up-and-coming insurance company, specialising in life, medical and savings, providing innovative, easy and safe digital services to their customers.
HAYAH will retain Kidbrooke® on a three-year contract to deliver the OutRank® API driving the insurer’s brand-new self-service investment journeys for customers based in the UAE. The new service allows the customer to set-up investments predominantly using collective investment vehicles such as portfolios of mutual funds and ETFs, to meet one or more investment goals as defined by risk/return, future cash flows and a time horizon.

Fredrik Davéus, the founder and CEO at Kidbrooke®, said “We are very excited on winning new business in the Middle East region and using OutRank® to revolutionise insurance and wealth management sectors, dramatically improving societies’ financial well-being. We look forward to developing personalized digital wealth journeys powered by OutRank® and focus on providing added value across the board.“

OutRank® is an easy-to-use and scalable financial simulation engine delivered as a stateless cloud-based API. It enables financial institutions of various sizes, to meet the demand for financial guidance and advice through multiple channels and on the balance sheet level of the end-customers, allowing our customers to build any financial use case. Using the forecast capability of OutRank® the customer can interactively explore the effect on their future financial well-being, investment and saving goals. The simulation also supports the different account types or tax wrappers for a given domicile/country.

To find out more please visit

About Kidbrooke

Established in 2011, Kidbrooke®, via their B2B financial analytics APIs, empowers banks, insurers and wealth managers to build channel agnostic seamless customer experiences. Their core API, OutRank®, allows the financial institutions to create engaging and consistent customer and advisor journeys in a fraction of the time and cost that it would take to develop them from scratch. Headquartered in Sweden, with a regional office in UK, Kidbrooke believes in a world where everyone can make educated financial decisions.


Established in 2008 and headquartered in Abu Dhabi, UAE, HAYAH Insurance Company P.J.S.C, formerly AXA Green Crescent, is the UAE's newest life insurer.
Being locally embedded with strong technical expertise and leaders of digital innovations, HAYAH is the UAE's life, savings and medical specialist in bringing solutions closer to customers.

For press enquiries, please contact:
Natalie Burke, Sales & Marketing, Kidbrooke (

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