Steps to heaven - How to take your customers on a journey to the land of digital trust

It is no secret that financial services are going through a massive transformation at the moment. This historically conservative sector, which has been around for about as long as people have engaged in economic activity, is slowly moving to a versatile digital space. Although the form, context and channels change dramatically, the core values of financial businesses remain closely connected to integrity and trust. In wealth management, decades of hard work and an untarnished reputation earn this trust, coupled with imposing offices and a luxurious service matching the status of an upper-class customer. As wealth managers transition to digital and hybrid channels, many wonder what it takes to build trust in a new, leaner and often more democratized environment. Today we share insights on fostering customers’ confidence in digital channels that we have gathered from several innovative wealth projects.

Fredrik Daveus, CEO at Kidbrooke®, explores how to build trust in digital wealth management for the Swiss WealthTech Landscape Report 2021 by The Wealth Mosaic.