Forecast: The Core Ingredient of Engaging Financial Experiences
It has been a few years since digital transformation appeared on the priority list of the financial industry executives. While the evolutionary process of tapping into the latest technology is continuous, the pandemic has accelerated it dramatically. Even the most conservative branches, such as wealth management, now contemplates transforming their businesses into more digitalised operations. Some financial advisors embrace innovation wholeheartedly, reaping all the benefits and facing all the risks of early adoption, while others take a more cautious strategy. OutRank® advocates an incremental, forecast-driven approach when building digital journeys for your customers or financial planners, regardless of where your competitors are in their digital transformation efforts. At Kidbrooke®, we provide Forecast, the module of OutRank®, which delivers predictive forecasting functionality applicable to various financial planning use cases and digital journey elements.
Outside In: Iterate to Innovate
New technology is often implemented by large companies to solve specific problems. Once the initial purpose has been achieved, the technology becomes part of the business as usual or “BAU” infrastructure. But instead of relegating a new functionality to the “new normal” category, it is useful to consider it as a catalyst for change – both in external, customer facing projects and in internal, IT development planning. Skandia, Sweden’s largest insurance company, implemented OutRank to offer customers a superior tool to better understand their pensions and investments. Working together with the Kidbrooke team, the Skandia executives saw the positive impact that a user-friendly customer interface had on sales as well as customer retention.
How Does Model Granularity Affect the Quality of Digital Financial Experiences?
Digital transformation of financial businesses has been one of the hottest topics for strategic discussions within the industry for several years now. However, these conversations rarely touch upon how decision-making models of underlying technology contribute to the eventual customer experiences. Therefore, while optimising the resources required to digitalise a financial journey, it could be tempting to select a tool with a very simple model at heart. Today, we examine how analytical tools' underlying model quality and granularity can affect the user experience and even the navigation through an institution's strategic roadmap.
Think big, act incrementally
Has your company decided to offer a digital investment journey to your customers? Making that decision will help attract and retain customers to your franchise. The next step is selecting a technology partner that can deliver on your business priorities and your IT requirements. Everyone is under pressure to “do more with less” and informed decision-making can help you achieve business, budget and IT goals. Let’s look at how important modularity and ease-of-use are in evaluating your technology options.