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Knowledge Base Articles

OutRank User Guide: The Walkthrough of the Digital Investments Use Case

Welcome to our brand-new series describing the elements of digital financial experiences you can build using OutRank API!

Steps to heaven - How to take your customers on a journey to the land of digital trust

Fredrik Daveus, CEO at Kidbrooke®, explores how to build trust in digital wealth management for the Swiss WealthTech Landscape Report 2021 by The Wealth Mosaic.

Evida Case Study: How to build an innovative financial advisor in under seven months?

Evida began its path as a family office managing a wide range of assets for wealthy families. Initially, the Swedish financial advisor outsourced the management of equity and fixed income positions to other parties. However, the combination of their interest for factor-based investments and dissatisfaction with wealth management services provided by the largest banks in Sweden, Switzerland and Luxembourg convinced Evida to build their own digital advisory service.

Blog Articles

Outside In: Iterate to Innovate

New technology is often implemented by large companies to solve specific problems. Once the initial purpose has been achieved, the technology becomes part of the business as usual or “BAU” infrastructure. But instead of relegating a new functionality to the “new normal” category, it is useful to consider it as a catalyst for change – both in external, customer facing projects and in internal, IT development planning. Skandia, Sweden’s largest insurance company, implemented OutRank to offer customers a superior tool to better understand their pensions and investments. Working together with the Kidbrooke team, the Skandia executives saw the positive impact that a user-friendly customer interface had on sales as well as customer retention.

How to Avoid Legacy Traps When Building Digital Wealth Services

Wealth managers often build customer journey islands when introducing a new service or feature. Opting instead for use case-agnostic technology that supports all components of the organization’s strategic roadmap can grant a financial institution the necessary flexibility to achieve a strategic freedom to innovate.

From Digital First to API First: Benefits for Financial Institutions

The race for financial institutions to go digital, digitise their legacy systems or be “digital first” shows no sign of letting up. Customers expect a seamless journey and internal stakeholders will only invest in technology that is robust, cost-effective, secure and extensible into the future. What does extensible mean? In the world of programming, it refers to a language, a system that can be changed by being extended or adding features. In other words, you don’t want to invest in technology that is static or fixed, because it will become obsolete. Can adopting APIs before you transform your entire technology infrastructure to a digital operation give you a competitive advantage?

Fast and slow data: How to enable fast, interactive customer journeys based on slow mathematical models

When it comes to digital journeys, one characteristic defines quality beyond industrial specifics: speed. While rule-based apps or websites are relatively easy to keep lean and quick, the financial industry may be the area where the speed of underlying calculations could be an issue. Unlike e-commerce or media, the digital and physical solutions provided by the financial sector are riddled with computationally heavy models trying to grasp the uncertainty of real-world economies. The more granular and elaborate the underlying model is, the more realistic and accurate its results are. Does it mean that the financial institutions will have to compromise on quality to deliver fast solutions? Today we have spoken to Erik Brodin, an ex-McKinsey quant expert at Kidbrooke, who doesn’t believe a compromise is necessary.